Responsibilities:
Trade Marketing & BTL:
- Develop and execute trade marketing plans for modern trade, traditional trade and salon channels
- Design and manage in-store activations, product launches and promotional campaigns
- Develop and maintain all trade materials - shelf talkers, POS displays, product leaflets, sampling kits
- Monitor competitor activity and provide regular market intelligence reports
- Work with the Sales Head to ensure brand standards are maintained across all trade accounts
Brand Management:
- Own the brand identity - ensure consistency across all touchpoints
- Develop seasonal brand calendars aligned to key consumer moments
- Brief and manage external creative agencies, photographers and content creators
Digital & DTC Marketing:
- Manage the company’s social media presence (Instagram, TikTok, Facebook)
- Plan and execute digital campaigns to drive website traffic and DTC revenue
- Track and report on key digital metrics monthly
Marketing Operations:
- Manage the marketing budget - track spend, ensure value for money
- Manage relationships with influencers, brand ambassadors and PR contacts
- Produce monthly marketing performance reports for the CEO
Requirements:
- 4-6 years in brand management, trade marketing or marketing in FMCG or personal care
- Demonstrable experience developing and executing trade marketing or BTL campaigns
- Strong understanding of the Nigerian retail landscape – modern trade, traditional trade and salons
- Excellent project management skills – multiple campaigns and deadlines simultaneously
- Proficiency in social media management and digital marketing tools
- Hands-on, execution-oriented mindset – this is not a purely strategic role
Preferred:
- Experience in haircare, beauty or personal care categories
- Experience in a founder-led, fast-growing Nigerian brand
- Existing relationships with Nigerian trade marketing vendors
- Experience with e-commerce or DTC marketing
What You Will Find with Us:
- A genuinely premium Nigerian brand at an exciting growth stage
- Direct access to and collaboration with the Founder/CEO
- Meaningful responsibility from day one – no layers of bureaucracy
- A lean, ambitious team that moves fast and gets things done
- Competitive mid-level salary commensurate with experience
- The opportunity to build a marketing function from the ground up
Remuneration: NGN 500,000-700,000 Monthly Net
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