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Visual Merchandising Lead

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Job Details

Role Summary

  • Our client is looking for an experienced Visual Merchandising Lead to elevate the in-store customer experience through exceptional visual storytelling, fashion styling, and premium merchandising standards.
  • This is an exciting opportunity for a creative retail professional who understands how impactful visual merchandising drives customer engagement, sales, upselling, and brand loyalty.

Key Responsibilities

  • Lead and provide creative direction to the Visual Merchandising & Styling team.
  • Develop and execute seasonal visual merchandising strategies aligned with brand objectives.
  • Plan and manage seasonal campaigns, collection launches, photoshoots, and in-store activations.
  • Create mood boards, colour stories, styling concepts, and visual merchandising guidelines.
  • Oversee window displays, mannequin styling, product presentation, and overall store visual standards across all retail locations.
  • Train store teams on fashion styling, product knowledge, outfit building, and merchandising techniques.
  • Coordinate fashion campaigns, lookbooks, and product photoshoots while working closely with photographers, stylists, and other creative partners.
  • Research global fashion and retail trends to introduce fresh merchandising ideas that strengthen the brand’s premium positioning.

Requirements

  • Bachelor’s Degree in Fashion Merchandising, Fashion Design, Retail Management, Business Administration, or a related discipline.
  • 6–7 years of experience in visual merchandising, fashion styling, or fashion retail management.
  • Strong knowledge of premium retail merchandising, store layouts, display fixtures, and mannequin styling.
  • Proven experience executing fashion campaigns, photoshoots, and visual storytelling.
  • Excellent leadership, communication, planning, and organisational skills with a strong commercial mindset.

Salary
Open to negotiation

About the Company
Bradfield Consulting

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