Territory Sales Manager

Job Summary:

The Territory Sales Manager TSM is responsible for driving sales execution, distribution, and visibility of the company’s diaper and sanitary pad brands within a defined territory. This role focuses on field implementation, retail development, and distributor relationship management to achieve set sales targets.

The TSM ensures that every outlet in the assigned area is effectively serviced, stocked, and compliant with trade marketing standards.

Key Responsibilities:

• Achieve daily, weekly, and monthly sales targets for the assigned territory.
• Execute the company’s sales and promotional plans to increase product offtake.
• Manage product sales through distributors, sub-distributors, wholesalers, and retail outlets.
• Create Territory sales plans and quotas in alignment with business objectives
• Monitor and track secondary sales and ensure continuous product availability.
• Maintain an up-to-date outlet list and route plan for daily coverage.
• Ensure products are properly merchandised and priced according to company policy.
• Visit outlets regularly to strengthen customer relationships and ensure visibility compliance.
• Work closely with assigned distributors to ensure proper stock planning, order generation, and timely deliveries.
• Drive sales through the distributor’s sales representative and support them with market execution.
• Monitor distributor performance, stock levels, and inventory turnover.
• Provide feedback to ASM on distributor challenges, opportunities, and market trends.
• Monitor competitor activities and provide timely field intelligence.
• Submit accurate daily sales reports and field updates to the ASM.
• Track and analyze outlet performance volume, frequency, and SKU mix.
• Provide the necessary support to sales associates to enable them to generate market leads and close new deals
• Positively contribute to team effort by accomplishing related results

Qualifications & Experience:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 2 years of field sales experience in FMCG, preferably in diapers, sanitary pads, or hygiene products.
• Proven record in territory management and retail development.
• Experience in food & beverage FMCG is acceptable with strong route-to-market knowledge.
• Must be residing within or familiar with the assigned territory.
• Proficiency in Microsoft Excel and sales reporting applications.