Job Purpose :- The Social Media Manager is responsible for planning, creating, publishing, and managing engaging digital content across all company social media platforms. The role focuses on increasing brand awareness, audience engagement, lead generation, and supporting the marketing objectives of all business units through creative and data-driven social media activities.

Key Responsibilities

• Plan, create, and publish high-quality content for all company social media platforms (Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and other relevant channels). 
• Develop monthly and weekly social media content calendars aligned with marketing campaigns. 
• Write engaging captions, social media copy, and calls-to-action. 
• Coordinate with graphic designers, photographers, videographers, and business units to produce creative content. 
• Capture and develop real-time content during corporate events, exhibitions, product launches, and field activities. 
• Manage daily posting schedules and ensure brand consistency across all platforms.  
• Monitor comments, messages, and online communities, responding professionally and escalating inquiries when required. 
• Monitor social media trends, competitor activities, and emerging digital marketing opportunities. 
• Execute paid social media campaigns in coordination with the Digital Marketing Head. 
• Track campaign performance using social media analytics and prepare weekly and monthly performance reports. 
• Generate qualified leads through social media campaigns and support customer engagement initiatives. 
• Optimize content based on engagement, reach, and audience insights. 
• Ensure all published content complies with the company's branding and communication guidelines. 
• Support influencer collaborations and digital partnership activities. 
• Assist in managing the company's online reputation and brand image. 
• Perform other related duties assigned by management.