This is a senior, data-driven role for someone who can sit between performance marketing and creative, turning numbers into direction the creative team can actually run with. You'll need a sharp eye for what's working across channels and the confidence to guide brand-led decisions without ever losing sight of quality or long-term brand equity.

Core Criteria:

• Bachelor's degree in Marketing or a related field
• Minimum 8 years senior marketing leadership experience, preferably within luxury travel
• Demonstrable track record using performance data to shape creative and content output
• Strong grasp of digital marketing metrics across paid, social, email, web and content channels
• Proven project management experience, taking campaigns from brief through to completion
• Experience managing and leading teams
• Strong strategic thinking and excellent leadership ability
• A genuine interest in wildlife, conservation and sustainable tourism

Candidate Responsibilities:

• Act as the link between the Digital and Creative teams, turning performance insights into clear creative direction
• Develop briefs and content actions based on what the data shows is working
• Safeguard brand voice and quality while pushing performance-led decisions
• Drive campaign projects from brief to delivery, keeping timelines, messaging and stakeholders aligned
• Compile post-campaign reports and share learnings across the team
• Represent Marketing in cross-functional meetings and maintain strong stakeholder relationships across regions
• Track industry trends, competitor activity and emerging marketing technology
• Oversee the marketing budget, review spend, and approve invoices within budget guidelines
• Support the development of board-level reporting and stakeholder presentations

This is a live-out position. Candidate must be based in either Johannesburg or Cape Town.