Key Responsibilities
- Develop and implement comprehensive brand strategies aligned with the company's business objectives.
- Lead the planning and execution of integrated marketing campaigns across traditional and digital channels.
- Manage the company's brand portfolio, ensuring consistency in brand positioning and messaging.
- Conduct market research and analyze consumer behavior, industry trends, and competitor activities to identify growth opportunities.
- Drive new product launches and support product lifecycle management initiatives.
- Collaborate with Sales, Trade Marketing, Product Development, and Supply Chain teams to ensure successful execution of marketing initiatives.
- Develop and manage annual brand budgets while ensuring effective return on marketing investment (ROI).
- Monitor campaign performance using key performance indicators (KPIs) and recommend continuous improvements.
- Build and maintain strong relationships with advertising agencies, media partners, and external stakeholders.
- Prepare regular brand performance reports and present strategic recommendations to senior management.
Qualifications & Experience
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field.
- A Master's Degree or professional marketing qualification such as CIM is an added advantage.
- Minimum of 5 years of progressive experience in brand management or marketing, with at least 2 years in a leadership role.
- Experience in the FMCG, agribusiness, food manufacturing, or consumer goods industry is highly preferred.
- Demonstrated success in developing and executing high-impact brand strategies and marketing campaigns.
Required Skills & Competencies
- Strong strategic planning and commercial thinking.
- Excellent leadership and people management skills.
- Outstanding analytical and decision-making abilities
- Strong understanding of consumer insights, market research, and brand positioning.
- Excellent communication, presentation, and stakeholder management skills.
- Strong project management and organizational skills.
- Ability to manage multiple projects in a fast-paced environment.
- Financial and budget management skills.
- Proficiency in Microsoft Office Suite and marketing analytics tools.
- Experience with digital marketing platforms and data-driven marketing strategies is an added advantage.
Why Join OLAM Ghana?
- Competitive salary ranging from GHS 4,000 to GHS 6,000, based on qualifications and experience.
- Opportunity to work with one of the world's leading agribusiness and food companies.
- Professional development and leadership growth opportunities.
- Dynamic, collaborative, and innovation-driven work environment.
Additional Requirement
- Applicants must be willing to relocate if required by the business.
- Only shortlisted candidates will be contacted.
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