To lead and coordinate wholesale sales and marketing activities to achieve revenue growth, customer satisfaction, market expansion, and tender business objectives while ensuring operational excellence and compliance with company policies.

Sales Leadership & Business Development

• Develop and implement wholesale sales strategies to achieve company sales objectives and revenue targets.
• Lead, coach, mentor, and supervise the wholesale sales team to maximize performance and productivity.
• Set individual and team sales targets and monitor achievement against plans.
• Monitor daily, weekly, monthly, quarterly, and annual sales performance and take corrective actions when necessary.
• Identify new business opportunities and expand the customer base within assigned territories.
• Develop and execute customer acquisition and retention strategies.
• Conduct regular market visits and customer engagement activities to strengthen business relationships.
• Ensure timely processing of customer orders, quotations, and sales transactions.
• Review sales forecasts and develop action plans to achieve business goals.
• Drive profitable sales growth while maintaining healthy margins.
• Ensure effective territory coverage and customer penetration.

Customer Relationship Management

• Build and maintain strong relationships with key customers, distributors, wholesalers, and institutional clients.
• Ensure excellent customer service and timely resolution of customer complaints.
• Conduct regular customer visits to strengthen relationships and identify business opportunities.
• Monitor customer satisfaction levels and implement corrective actions where necessary.
• Maintain accurate customer account records and customer master data.
• Develop customer retention strategies and improve customer loyalty.

Market Intelligence & Marketing Activities

• Monitor competitor activities, market trends, pricing strategies, and product developments.
• Gather and analyze market intelligence and provide recommendations to management.
• Identify market opportunities and recommend business expansion initiatives.
• Support product launches, promotional campaigns, and marketing activities.
• Organize and participate in trade shows, exhibitions, and customer engagement events.

• Collect customer feedback and communicate findings to relevant departments.
• Recommend improvements to product positioning and pricing strategies.

 Sales Operations & Coordination

• Coordinate with finance, procurement, warehouse, distribution, and marketing teams to ensure seamless operations.
• Monitor stock availability and collaborate with supply chain teams to prevent stock shortages.
• Ensure timely product delivery and order fulfillment.
• Follow up on customer payments and support collection activities.
• Monitor sales order processing and ensure service level agreements are achieved.
• Ensure proper documentation and record management of all sales activities.
• Support demand planning and forecasting activities.

Team Leadership & Development

• Lead, motivate, and develop the wholesale sales team to achieve business objectives.
• Conduct regular coaching, mentoring, and performance review sessions.
• Identify training needs and facilitate employee development programs.
• Foster teamwork, accountability, and a high-performance culture.
• Ensure effective workload distribution and resource utilization.
• Support succession planning and talent development initiatives.

Reporting & Performance Management

• Ensure accurate CRM utilization and customer data management.
• Prepare daily, weekly, monthly, quarterly, and annual sales performance reports.
• Prepare sales forecasts, pipeline reports, and business reviews.
• Analyze sales data and identify opportunities for performance improvement.
• Present sales updates and business insights during management meetings.
• Monitor KPIs and implement improvement plans to achieve targets.

Quality Management System (QMS) Responsibilities

• Ensure compliance with the Company's Quality Management System (QMS), policies, procedures, and regulatory requirements. 
• Support the implementation and continuous improvement of QMS within wholesale sales operations. 
• Ensure all sales activities are conducted in accordance with QMS standards and Good Distribution Practices (GDP).