Marketing Officer

Job Summary

• The Marketing Officer is responsible for increasing the visibility, occupancy, and revenue of Edo Heritage Hotel by developing and executing strategic marketing initiatives. The role involves promoting the hotel's accommodation, restaurant, bush bar, event facilities, and other services through digital marketing, corporate sales, partnerships, and community engagement.

Key Responsibilities

Marketing & Brand Management

• Develop and implement monthly and annual marketing plans.
• Promote all hotel services, including rooms, restaurant, bush bar, event halls, and special packages.
• Ensure all marketing materials reflect the Edo Heritage Hotel brand.
• Coordinate seasonal promotions, festive campaigns, and special events.

Digital Marketing

• Manage the hotel's social media platforms Instagram, Facebook, TikTok, LinkedIn, and X.
• Create engaging content including photos, videos, reels, and promotional campaigns.
• Update the hotel website with current offers, events, menus, and room information.
• Monitor online reviews and respond professionally to guest feedback.

Sales & Business Development

• Identify and secure new corporate clients, travel agencies, government agencies, NGOs, schools, and event planners.
• Build and maintain relationships with existing clients.
• Develop strategies to increase conference bookings, accommodation sales, restaurant patronage, and outdoor catering opportunities.
• Conduct regular sales visits to prospective clients.

Market Research

• Monitor competitors' pricing, promotions, and services.
• Research customer trends and identify new market opportunities.
• Recommend pricing and promotional strategies based on market intelligence.

Advertising & Promotion

• Work with designers, photographers, and media agencies to produce marketing materials.
• Organize hotel promotional events and community engagement activities.

Performance Reporting

• Prepare weekly and monthly marketing reports.
• Track campaign performance using key metrics such as occupancy, bookings, revenue generated, website traffic, social media engagement, and return on marketing investment.
• Recommend improvements based on campaign performance.

Customer Relationship Management

• Maintain a database of corporate clients and repeat guests.
• Coordinate email marketing campaigns and promotional newsletters.
• Work closely with Front Office, Food & Beverage, and Events teams to ensure guest satisfaction.

Key Performance Indicators KPIs

• Increase room occupancy.
• Increase food and beverage sales.
• Growth in corporate accounts.
• Growth in event and conference bookings.
• Social media engagement and follower growth.
• Website traffic and online inquiries.
• Marketing campaign return on investment ROI.
• Guest review ratings and online reputation.

Qualifications

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or HND
• Minimum of 2 years marketing experience, preferably in hospitality.
• Professional certifications in Digital Marketing are an added advantage.

Skills & Competencies

• Excellent communication and interpersonal skills.
• Strong digital marketing and social media management skills.
• Graphic design and content creation experience Canva, Adobe Creative Suite, or similar is an advantage.
• Photography and videography skills are desirable.
• Knowledge of SEO, Google Business Profile, and email marketing.
• Strong negotiation and sales skills.
• Excellent presentation and networking abilities.
• Analytical and reporting skills.
• Ability to work under pressure and meet deadlines.