Job Description: Marketing Manager
Company Overview
Shobole Electromechanical is a leading electromechanical engineering and contracting company specializing in high-quality engineering solutions, equipment installation, and manufacturing services. We deliver robust, technical projects across industrial, commercial, and institutional sectors. We are looking for a dynamic, results-driven Marketing Manager to elevate our brand presence, drive B2B lead generation, and spearhead our market expansion in Ethiopia.
Position Summary
The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies that align with Shobole Electromechanical’s business goals. This role requires a unique blend of strategic brand management, digital marketing expertise, and corporate business-to-business (B2B) networking. You will position our technical capabilities, manufacturing services, and engineering solutions as the top choice for project owners, contractors, and industrial clients.
Key Responsibilities
Strategy & Brand Management: Develop and implement annual marketing plans and budgets to enhance Shobole’s brand awareness, corporate reputation, and market share.
B2B Lead Generation: Design targeted campaigns to identify and engage potential corporate clients, contractors, real estate developers, and industrial partners.
Digital & Content Marketing: Oversee the company’s digital footprint, including the website and local professional networks. Create engaging content highlighting our ongoing projects, technical expertise, and manufacturing capabilities.
Market Intelligence: Conduct market research to monitor industry trends, competitor movements, and emerging opportunities within the electromechanical and construction sectors in Ethiopia.
Event & Relationship Management: Organize and represent the company at industry exhibitions, trade shows, and corporate networking events to build strategic partnerships.
