Description

• Developing strategic marketing campaigns to help achieve business results.
• Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning and are delivered effectively to targeted audiences.
• Designing and delivering scalable marketing programs and campaigns that provide value added content that is suited to clients’ and prospects’ needs as well as interests.
• Supporting integrated marketing and communications across a variety of channels and vehicles– internal, external, PR, digital, social, web, etc.
• Acting as a brand champion both internally and externally and ensuring full compliance with the brand guidelines and messaging across all solutions.
• Collaborating across teams to develop key messages for campaigns, programs and content syndication including thought leadership, market reports, surveys, and client success stories.
• Collaborating with different stakeholders to ensure successful implementation of strategic marketing plans including defining success criteria, measuring effectiveness of initiatives, and reporting on results.
• Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.
• Keeping up to date with market developments and competitor strategies.