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Head of Marketing

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Job Details

Key Responsibilities
Capital Raising & HNWI Acquisition:

  • Achieve a strict monthly capital mobilization target of N500 million through aggressive direct marketing and relationship management.
  • Identify, approach, and cultivate long-term relationships with HNWIs, family offices, corporate treasurers, and affluent professionals across Lagos.
  • Pitch and secure high-ticket investments specifically for Surecredit’s Private Placement Notes and Bilateral Asset Co-Ownership Scheme.
  • Plan and host exclusive, intimate wealth management events and networking roundtables in premium Lagos locations to build trust and close deals.

Collateral & Content Creation:

  • Design, write, and produce high-end investment collateral entirely from scratch, including comprehensive pitch decks, product fact sheets, and investor brochures.
  • Collaborate with legal and finance teams to draft clear, compelling, and legally sound Term Sheets and investor contracts.
  • Develop financial storytelling narratives that simplify complex asset structures into transparent, low-risk, high-return value propositions for investors.

Strategic Marketing & Brand Positioning:

  • Develop and execute a comprehensive marketing strategy focused on deposit mobilization and corporate investment product positioning.
  • Ensure all investment marketing materials strictly adhere to Lagos State lending regulations and relevant financial compliance guidelines.
  • Position Surecredit as a premier, highly secure choice for wealth preservation and growth within the Lagos financial landscape.

Leadership & Portfolio Management:

  • Manage the end-to-end investor lifecycle, providing regular performance reporting and ensuring high retention and rollover rates.
  • Build, mentor, and lead a high-performing team of investment marketers and business development officers to scale the fundraising pipeline.
  • Implement and manage a robust CRM system to track investor interactions, follow-ups, and capital fulfillment pipelines.

Qualifications & Competencies
Education & Experience:

  • Education: Bachelor’s Degree in Finance, Economics, Marketing, or a related field. An MBA, CFA, or professional financial marketing certification is an added advantage.
  • Experience: 7–10 years of senior marketing or business development experience in the Nigerian financial services sector e.g., Investment Banking, Asset Management, Finance Houses, or Tier-1 Microfinance.
  • Track Record: Proven history of consistently meeting or exceeding multi-million Naira monthly fundraising/deposit mobilization targets.

Technical & Soft Skills:

  • Network: An active, pre-existing database of HNWIs, corporate executives, and affluent professionals within Lagos.
  • Financial Literacy: Deep understanding of structured finance products, asset-backed investments, private placements, and the mechanics of bilateral co-ownership.
  • Content Mastery: Proficient in creating executive-ready slide decks PowerPoint/Canva and drafting professional term sheets.
  • Communication: Exceptional negotiation, presentation, and relationship management skills with a high level of emotional intelligence.
About the Company
JEV Consulting

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