The position is designated as Field Sales Agronomist Officer – Agriculture Division and is responsible for promoting and selling agricultural input products through direct engagement with farmers, distributors, and agricultural stakeholders in assigned territories.

2. Department

• The position operates within the Agriculture Division of Petal Holding Company.

3. Reports To

The Field Sales Agronomist Officer reports directly to the Agriculture Division Manager.

The role also works closely with:

• Plan and Program Officer 
• Finance and Administration Officer 
• Storekeeper / Warehouse 
• Supply Chain Directorate 
• Import & Export Directorate 
• Office Sales Agronomists 

to ensure effective sales execution and market coverage.

4. Supervises

• The position does not have direct supervisory responsibility.
• The role may coordinate informally with distributors, retailers, and demonstration field assistants when required.

5. Job Purpose

• The purpose of the Field Sales Agronomist Officer position is to drive sales of agricultural input products by providing technical agronomic support, building strong relationships with farmers and distributors, and expanding market coverage in assigned regions.
• The role ensures that customers are properly guided on product usage and that sales activities are supported by technical knowledge, field demonstrations, and effective market engagement.

6. Detailed Key Responsibilities

Field-Based Sales and Market Development

• The Field Sales Agronomist Officer promotes and sells agricultural input products including herbicides, insecticides, pesticides, fertilizers, and seeds within assigned geographic areas.
• The role actively engages with farmers, distributors, and agricultural stakeholders to generate sales and expand market presence.
• The position ensures that sales targets are achieved through consistent field visits and customer engagement.

Technical Agronomic Support

• The Field Sales Agronomist Officer provides technical advice to farmers and customers regarding the proper use of agricultural inputs.
• The role ensures that products are applied correctly and effectively to maximize crop yield and minimize misuse.
• The position supports farmers by addressing agronomic challenges and recommending appropriate product solutions.

Demonstration and Promotion Activities

• The Field Sales Agronomist Officer organizes and conducts product demonstrations, field trials, and promotional activities to showcase the effectiveness of products.
• The role ensures that demonstration plots are properly managed and used as tools for customer education and market development.
• The position participates in agricultural events, exhibitions, and field days to promote products.

Customer Relationship Management

• The Field Sales Agronomist Officer builds and maintains strong relationships with farmers, distributors, retailers, and agricultural stakeholders.
• The role ensures that customer needs are understood and addressed and that long-term business relationships are developed.
• The position maintains regular communication with key customers and follows up on sales opportunities.

Market Intelligence and Feedback

• The Field Sales Agronomist Officer collects and reports market information related to customer demand, competitor activities, product performance, and pricing trends.
• The role provides feedback to management to support decision-making and product strategy development.

Sales Reporting and Performance Tracking

• The Field Sales Agronomist Officer prepares regular reports on sales activities, field visits, customer engagement, and product performance.
• The role ensures that sales data is accurately recorded and reported to support performance monitoring.

Coordination with Supply and Distribution

• The Field Sales Agronomist Officer coordinates with store and logistics teams to ensure product availability and timely delivery to customers.
• The role ensures that customer orders are fulfilled efficiently and that stock availability supports sales activities.

Credit Sales and Collection Support

• The Field Sales Agronomist Officer supports credit sales monitoring and follows up on receivables in coordination with the Finance and Administration Officer.
• The role ensures that customers adhere to agreed payment terms and supports timely collection of outstanding balances.

Compliance and Safety Awareness

• The Field Sales Agronomist Officer ensures that products are promoted and used in compliance with safety guidelines and regulatory requirements.
• The role educates customers on safe handling and usage of agricultural chemicals.

7. Authority Level

• The Field Sales Agronomist Officer has the authority to engage customers, promote products, and provide technical advice.
• The role may recommend sales strategies, promotional activities, and customer engagement approaches.
• The position does not have authority to approve pricing, credit limits, or financial transactions.

8. Key Performance Indicators (KPIs)

• The performance of the Field Sales Agronomist Officer will be evaluated based on sales performance, market coverage, and customer engagement effectiveness.
• One key indicator will be Sales Revenue Achievement, which measures the ability to meet or exceed assigned sales targets.
• The role will also be evaluated based on Market Coverage Expansion, which reflects the ability to reach new customers and expand distribution areas.
• Another important indicator will be Customer Engagement Effectiveness, which measures the frequency and quality of field visits and customer interactions.
• The position will be assessed based on Demonstration and Promotion Impact, which reflects the effectiveness of field demonstrations and promotional activities.
• The role will also be evaluated based on Customer Satisfaction and Retention, which measures the strength of customer relationships.
• The position will be assessed based on Receivable Collection Support, which reflects the effectiveness of follow-up on credit sales.