Digital Marketing Specialist

Position Title: Digital Marketing Specialist

Duty Station: Addis Ababa, Ethiopia

Employment Type: Full-Time

About U Street Parking PLC

U Street Parking PLC is a forward-thinking company committed to delivering innovative parking management solutions and exceptional customer service. As we continue to expand our services and strengthen our market presence, we are seeking a talented and results-driven Digital Marketing Specialist to join our team.

Key Duties and Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with the company's business objectives.
• Manage and optimize the company's website, social media platforms, and other digital channels.
• Plan, execute, and monitor paid digital advertising campaigns, including Google Ads, Meta (Facebook and Instagram), LinkedIn, and other relevant platforms.
• Create engaging digital content, including graphics, videos, blog posts, email campaigns, and promotional materials.
• Optimize website content and digital assets using Search Engine Optimization (SEO) best practices.
• Plan and execute Search Engine Marketing (SEM) campaigns to improve online visibility.
• Manage email marketing campaigns and customer communication initiatives.
• Monitor campaign performance using analytics tools such as Google Analytics, Meta Business Suite, and other reporting platforms.
• Analyze digital marketing data and prepare regular performance reports with actionable recommendations.
• Conduct market research and competitor analysis to identify emerging trends and growth opportunities.
• Collaborate with internal departments and external partners to ensure consistent brand messaging.
• Maintain and strengthen the company's online reputation by engaging with customers across digital platforms.
• Stay up to date with digital marketing technologies, industry trends, and best practices.