Background about FCA

Finn Church Aid (FCA) is the largest Finnish international aid organization. It operates in 11 countries, where the needs are most dire. The organization works with the poorest people, regardless of their religious beliefs, ethnic background, or political convictions. Our work is based on rights, which means that our operations are guided by equality, non-discrimination, and responsibility.

So far FCA contributes to positive change by supporting people in the most vulnerable situations within fragile and disaster-affected areas. The organization considers three thematic areas as central to sustainable change: the right to peace, the right to livelihood and the right to quality education. The FCA Ethiopia Country Office was established in 2022. FCA's strategy involves expanding its programming in both humanitarian and development aid. In Ethiopia, FCA Office works across multiple sectors, including education and livelihood development interventions.

For more information, please visit www.kua.fi

Introduction about CREATE Project

CREATE Project is a four-year program designed to expand and strengthen youth engagement in the digital and creative sectors. The CREATE Project aims to equip young people with market-relevant technical and entrepreneurial skills while facilitating pathways to employment, internships, and enterprise development. By strengthening the link between skills development and employment opportunities, the project seeks to support youth in accessing sustainable livelihoods while contributing to innovation and economic growth within Ethiopia’s digital and creative economy. To support the implementation of this activity, FCA seek to engage qualified digital marketing and Ecommerce trainer who will deliver specialized training and provide technical support. Through this assignment, FCA aims to ensure high-quality training delivery and strengthen participants’ readiness. 

Objectives

1. The training program aims to equip participants with practical and contemporary digital marketing and e-commerce skills, as well as the professional and entrepreneurial competencies needed to thrive in the digital and creative economy. Through hands-on learning and portfolio development, participants will enhance their technical expertise, improve their employability, and strengthen their readiness for freelancing, entrepreneurship, and sustainable employment opportunities, in line with the objectives of the CREATE Project. 

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Scope of work

The selected trainer will be responsible for designing, preparing, and delivering a practical Digital Marketing and E-commerce training program for participants of the CREATE Project. Based on the prepared training curriculums by MoLS (Ministry of Labor and Skill) for the purpose of this short-term training the trainer will develop training materials and learning resources that are aligned with the project objectives and adapted to participants with varying levels of knowledge and experience. The trainer will facilitate interactive and hands-on learning sessions that enable participants to acquire relevant digital marketing and e-commerce competencies through practical application, case studies, demonstrations, and group activities. Throughout the training period, the trainer will support participants in completing practical assignments and projects that strengthen their technical skills and contribute to the development of professional portfolios.

In addition, the trainer will provide ongoing mentorship and constructive feedback to participants, monitor their progress, and identify areas for improvement to enhance their employability and entrepreneurial readiness. At the conclusion of the assignment, the trainer will submit a comprehensive report summarizing the training activities conducted, participant engagement and performance, key achievements, challenges encountered, and recommendations for future training interventions. 

Deliverables

The trainer will be expected to deliver the following outputs:

1. Training Plan and Materials

A detailed training plan, session outlines, and training materials for the Digital Marketing and E-commerce training, submitted to FCA prior to the commencement of the sessions.

2. Training Delivery

Successful delivery of the training program covering the agreed curriculum, practical exercises, and hands-on activities in digital marketing and e-commerce.

3. Practical Assignments and Business Development Outputs

Facilitation of practical assignments, campaigns, and e-commerce projects that enable participants to apply digital marketing techniques, create online business strategies, and develop market-ready digital solutions.

4. Participant Progress Feedback

Continuous feedback and guidance to participants throughout the training, including assessment of their progress, participation, and performance in both theoretical and practical components.

5. Final Training Report

Submission of a brief final report summarizing the training delivered, participant outcomes, key achievements, challenges encountered, and recommendations for future Digital Marketing and E-commerce training programs

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Duration of contract

The duration of the contract will be as per the project training program timeline. The selected trainer is expected to begin implementation immediately upon the contract start.

6. Service Terms and Methodology

FCA intends to contract a training service provider at a one-time. The contract will cover the full delivery of Beginner-to-advanced levels of digital marketing and E Commerce, including supervision of the trainees, participant evaluation, and final reporting.

7.Methodology

The training will be delivered using a practical and participatory approach to ensure effective learning and skill development. The methodology will include:

• Interactive sessions covering key concepts in digital marketing, e-commerce, and online business development.
  • Demonstrations of relevant digital marketing tools and platforms, including social media, content marketing, SEO, online advertising, and e-commerce solutions.
    • Hands-on exercises and practical assignments that enable participants to apply concepts and develop real-world skills.
    • Case studies and group activities focused on digital branding, customer engagement, and online sales strategies.
    • Continuous mentorship, feedback, and collaborative learning to support participant progress.
    • Monitoring and evaluation through ongoing assessments and practical projects to measure learning outcomes and competency development.

Duty Station

The assignment will take place at the FCA’s creator hub located in the premises of Teferi Mekonnen Poly Technic college - Addis Ababa, Ethiopia.

1. Required Expertise and Qualification

The consultant/trainer is expected to meet the following qualifications and competencies:

• Bachelor’s degree or equivalent qualification in Marketing, Communications, Media, or a related field (relevant professional experience may also be considered).

• A minimum of two years’ proven experience in Digital Marketing and E commerce, with strong practical knowledge of industrial tools and platforms.

• Demonstrated experience in delivering training or capacity-building programs, preferably for youth or beginner to professional learners.

• Proficiency in industry-standard design and marketing tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, CapCut and digital marketing platforms (social media management and analytics tools).

• Strong understanding of digital marketing concepts and trends 

• Experience in mentoring or coaching participants and supporting portfolio or project development.

• Excellent facilitation, communication, and interpersonal skills, with the ability to engage participants through interactive training approaches.

• Industry practice and previous training experience are advantageous. 

For more and detailed information please refer the link 

https://docs.google.com/document/d/1Wg2R5IdbHF6j-rkefsEnFPVKrn58NOCS/edit?usp=sharing&ouid=114 •••••• 36&rtpof=true&sd=true