Job Description

• We are seeking a creative, result-driven, and analytical Digital Marketer to develop, implement, and optimise digital marketing campaigns that increase brand awareness, drive website traffic, generate leads, and boost sales.

Key Responsibilities

• Plan, execute, and optimise digital marketing campaigns across Meta Facebook & Instagram, Google, Linkedin, Tiktok, and other digital platforms.
• Create and manage paid advertising campaigns to maximize return on investment ROI
• Manage the company's social media presence and implement strategies to increase engagement and followers.
• Develop and execute email marketing campaigns and customer retention initiatives.
• Monitor website performance using tools such as Google Analytics and recommend improvements.
• Conduct keyword research and implement SEO best practices to improve search engine rankings.
• Create, schedule, and coordinate digital content in collaboration with the content and design teams.
• Track campaign performance, analyze marketing data, and prepare regular performance reports with actionable insights.
• Monitor industry trends, competitor activities, and emerging digital marketing tools.
• Collaborate with cross-functional teams to support product launches, promotions, and marketing initiatives.
• Manage digital marketing budgets and ensure campaigns are delivered within budget.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2–4 years of experience in digital marketing.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, email marketing platforms, and social media management tools.
• Good understanding of SEO, SEM, content marketing, and digital advertising.
• Strong analytical and problem-solving skills with the ability to interpret marketing data.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Preferred Qualifications

• Google Ads, Google Analytics, Meta Blueprint, or other relevant digital marketing certifications.
• Experience with e-commerce platforms such as Shopify or WooCommerce.
• Familiarity with CRM and marketing automation tools is an added advantage.