Digital Marketer

• Develop and execute digital marketing strategies to support vehicle sales, aftersales services, and overall business objectives.
• Manage social media platforms and create engaging content showcasing new vehicle launches, promotions, service offers, and brand stories.
• Plan and run paid advertising campaigns on Google, Facebook, Instagram, LinkedIn, YouTube, and other digital platforms to drive showroom visits, test drives, and online inquiries.
• Optimize website content for search engines (SEO) and manage search engine marketing (SEM) to improve visibility for automotive products and services.
• Create email marketing campaigns to nurture leads, promote special offers, and maintain customer engagement.
• Monitor campaign performance using analytics tools and prepare regular reports on traffic, leads, conversions, and sales impact.
• Generate quality leads and improve online customer acquisition for new and used vehicles, spare parts, and service bookings.
• Collaborate with the sales teams to develop marketing materials for campaigns, events, and product launches.
• Stay up to date with digital marketing trends, tools, and best practices relevant to the automobile industry.
• Manage the company’s online reputation and respond to customer inquiries across digital channels in a timely and professional manner.

• Minimum of  an O.N.D in marketing, mass communication, business administration,
  Computer Science, or any related field.
• Minimum of 2 years’ experience in digital marketing or a similar role, preferably in the automobile industry.
• Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and SEO tools.
• Strong knowledge of social media marketing and content creation for automotive brands.
• Excellent written and verbal communication skills.
• Creative thinking with strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Experience in planning, executing, and optimizing paid advertising campaigns across
• multiple digital platforms.
• Ability to generate and nurture quality leads through digital marketing initiatives.
• Strong understanding of social media management, content creation, and community engagement.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret campaign performance data and make data-driven decisions.
• Creative mindset with excellent problem-solving and organizational skills.
• Ability to manage multiple campaigns simultaneously and meet deadlines in a fast- paced environment.
• Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).

Preferred Qualifications:

• Experience with WordPress or other Content Management Systems (CMS).
• Knowledge of video editing and graphic design tools for creating engaging marketing content.
• Content production skills for vehicle showcases and promotional campaigns.
• Experience using CRM systems and email marketing platforms.
• Familiarity with the automotive industry, including vehicle sales, aftersales services, and customer engagement strategies, is an added advantage.

• Growth in website traffic.
• Number and quality of leads generated for vehicle sales.
• Return on advertising spend (ROAS).
• Social media engagement and follower growth.
• Conversion rate improvement
• Campaign ROI and revenue contribution.

Location: Lagos

Remuneration: NGN  100,000 - 150,000 Monthly