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Dealer Principal

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Job Details

Key Responsibilities

Strategic Leadership & Business Growth

  • Achieve branch sales, aftersales, and profitability targets.
  • Develop and implement business growth strategies and annual plans.
  • Identify new business opportunities and market expansion initiatives.
  • Support strategic company objectives and continuous improvement programs.

Sales & Customer Development

  • Drive new vehicle, parts, and service sales performance.
  • Oversee lead management, quotations, and sales pipelines.
  • Build and maintain relationships with fleet, retail, and key account customers.
  • Monitor market trends, competitor activity, and customer needs.
  • Support marketing campaigns and customer retention initiatives.

Customer Experience

  • Foster a customer-focused culture across the branch.
  • Ensure high service standards and customer satisfaction.
  • Resolve customer complaints effectively through established processes.
  • Maintain regular engagement with key customers and implement improvements based on feedback.

Financial & Profitability Management

  • Deliver branch revenue, profitability, and ROI targets.
  • Monitor budgets, expenditure, cash flow, stock levels, and working capital.
  • Review financial reports and implement corrective actions where required.
  • Ensure accurate invoicing, documentation, and financial processing.
  • Maintain compliance with financial controls, audits, and governance requirements.

Operations & Aftersales Management

  • Oversee day-to-day branch operations and performance.
  • Manage stock forecasting, inventory levels, and asset control.
  • Ensure effective coordination with Logistics, Procurement, and Head Office.
  • Drive workshop productivity, labour efficiency, service quality, and parts sales performance.
  • Monitor WIP, VORs, and turnaround times to maximize operational efficiency.

Leadership & People Management

  • Lead, motivate, and develop branch employees.
  • Manage recruitment, performance reviews, succession planning, and training.
  • Address performance concerns promptly and professionally.
  • Promote accountability, teamwork, employee engagement, and continuous improvement.

Compliance, Risk & Governance

  • Ensure compliance with company policies, legal, safety, environmental, and regulatory requirements.
  • Manage branch risks and implement corrective actions where necessary.
  • Safeguard company assets, information, and reputation.

Stakeholder Management & Reporting

  • Maintain strong relationships with Executive Management, Head Office, customers, suppliers, and industry stakeholders.
  • Prepare and review operational, financial, and KPI reports.
  • Participate in business reviews, planning sessions, and management meetings.
  • Perform additional reasonable duties as required by Executive Management.

Minimum Requirements

  • Degree or equivalent qualification in Management (advantageous).
  • Valid Code 8 Driver's Licence.
  • 5–10 years' experience in a similar management role within the trucking industry.

Personal Attributes

  • Confident, proactive, and solutions-driven.
  • Strong commercial and business acumen.
  • Excellent organizational skills and attention to detail.
  • Strong leadership, communication, and interpersonal skills.
  • Ability to drive performance, accountability, and continuous improvement.
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