Job Summary

• The Content & Social Media Specialist is responsible for developing compelling digital content, managing the organization's social media presence, and driving brand growth through creative storytelling and digital marketing initiatives.
• The role focuses on increasing audience engagement, strengthening brand visibility, and building an active online community.

Key Responsibilities

• Create and publish engaging digital content, including graphics, videos, reels, captions, and promotional materials across social media platforms.
• Ensure all content aligns with brand guidelines, messaging, and business objectives.
• Repurpose content into multiple formats to maximize reach and engagement.
• Manage content calendars, scheduling, and daily social media publishing.
• Monitor audience engagement by responding to comments, messages, and online interactions.
• Track content performance and prepare reports on engagement, audience growth, and campaign effectiveness.
• Develop scripts, captions, hooks, and calls-to-action for marketing campaigns and digital content.
• Contribute creative ideas and storytelling concepts to support brand and marketing initiatives.
• Support the execution of digital marketing strategies, influencer collaborations, and audience growth campaigns.
• Monitor industry trends and platform updates to optimize content performance.
• Perform other duties as assigned to support business objectives.

Qualifications & Experience

• Bachelor's Degree in Marketing, Mass Communication,English, Media Studies, or a related discipline.
• 2–4 years' experience in content creation, social media management, or digital marketing.
• Proven experience managing business or brand social media accounts.

Core Competencies:

• Content Creation & Copywriting
• Social Media Management
• Digital Marketing & Brand Communication
• Scriptwriting & Storytelling
• Analytics & Performance Reporting
• Creativity & Innovation
• Communication & Interpersonal Skills
• Attention to Detail & Time Management