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Communications Specialist

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Job Details
Key Responsibilities:

Organizational
  • Work across the organizations’ focal points to identify media moments, success stories, develop and implement relevant materials and media outreach.
  • Develop and implement a communication strategy that includes media outreach and social media content creation.
  • Generate innovative ways to gain quality media coverage across all channels.

Functional
  •  Initiate, draft, edit communications materials, including press kits, fact sheets, infographics and multimedia products.
  • Advise colleagues on media relations and handle media inquiries;
  • Development and maintenance of media contacts and lists;
  • Plan and lead the creation of strategic digital communication content material (email/ blog/ social media channels).
  • Manage internal and external digital communications (SEO content writing).
  • Manage the brand’s digital image/ presence.
  • Build & maintain relationships with media/ journalists/ partners.
  • Coordinate outdoor marketing events.
  • Blogging/ Social Media Management.
  • Copy Writing/ Script Writing.
  • Content Development
  • Content Review/ Proofreading
  • Research/ Digital Analytics
  • Virtual event planning, coordination & hosting
  • Content Distribution (social channel)
  • Sales & Recruitment Support (job boost)
  • Draft and distribute media advisories, news releases and other materials and design and organize media events, as appropriate, to promote activities of the organization;
  • Advise and assist colleagues to include media outreach activities such as interviews or press briefings.
  • Provide access for journalists to subject matter experts;
  • Provide effective and timely responses to public information inquiries; and
  • Provide timely strategic advice and creative solutions for dealing with sensitive communications issues and stories.
  • Arrange and coordinate press conferences, and plan events.
  • Support and evaluate the results of communication campaigns with the team.

Key Relationships
  • Group Marketing Head
  • Marketing Specialist
  • Marketing Campaign Manager
  • Creative Designers

Essential Skills, Attributes & Experience:
  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, English or a related field.
  • Minimum of 4 years’ experience in a communications role, with strong exposure to media relations, corporate communications, and digital communications.
  • Proven experience developing and implementing communication strategies, including media engagement and digital content planning.
  • Strong ability to identify and develop media-worthy stories, success stories, and organizational highlights.
  • Demonstrated experience drafting, editing, and producing communication materials including press releases, media advisories, fact sheets, press kits, blog articles, scripts, and social media content.
  • Strong knowledge of media engagement processes, including managing media inquiries, coordinating interviews, and arranging press conferences/briefings.
  • Experience building and maintaining strong relationships with journalists, media houses, and external partners.
  • Excellent writing and storytelling skills with the ability to adapt tone for different audiences and platforms.
  • Proven ability to manage digital communication channels including website content, email communications, blogs, and social media platforms.
  • Strong understanding of SEO content writing and online brand visibility management.
  • Experience planning and coordinating marketing events, outdoor activations, and virtual events/webinars.
  • Strong proofreading and editing skills with high attention to detail and quality assurance.
  • Experience using digital analytics tools (e.g., Google Analytics, Meta Insights, LinkedIn Analytics) to track performance and report on communication campaigns.
  • Ability to work independently, manage multiple priorities, and deliver high-quality outputs under tight deadlines.


Location: Accra

Salary: Attractive



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