Trade Marketing Strategy & Planning

• Developing and presenting comprehensive marketing plans aligned with brand strategies. 
• Defining objectives, targets, timelines, and deliverables for Principals. 
• Promoting the business’ marketing services to Principals to maximise utilisation and drive revenue growth.

• Planning and executing nationwide brand activations, ensuring alignment with strategic objectives.
• Developing detailed activation briefs, including scope, objectives, timelines, and required services.
• Overseeing procurement and distribution of point-of-sale (POS) materials.
• Providing guidance and support to the Promoter Team Leader to ensure effective execution.
• Ensuring all campaigns are delivered on time, within scope, and to a high standard.

• Conceptualising and designing brand artwork and marketing materials to support campaigns and activations.
• Ensuring all creative outputs are aligned with brand guidelines and messaging.

• Managing marketing budgets and ensuring cost-effective execution of campaigns.
• Tracking campaign performance and key metrics.
• Compiling detailed post-activation reports, including insights, ROI analysis, and recommendations for optimisation.
• Identifying opportunities for growth and continuous improvement.

• Maintaining accurate records of all promotional prizes received and distributed.
• Ensuring full compliance with the Lotteries Act and all relevant regulations.
• Managing the distribution, placement, and tracking of POS materials.
• Providing regular reporting to Principals on brand visibility and compliance in-market.

• Building and maintaining strong relationships with Principals.
• Providing proactive communication, updates, and solutions to queries.
• Delivering a high standard of service and exceed stakeholder expectations. 

• Minimum requirement: A tertiary qualification in Sales, Marketing or Business Administration.
• Advantageous: Graphic Desing Degree.
• Advantageous: Digital or Social Media Qualification.

• Namibian Citizen
• Workplace Creative, design & Social Media experience
• Strong Financial Acumen, with experience analysing data and trends, providing insights
• Experience in promotions and brand activations will be seen as an advantage
• A customer service orientation
• The ability to lead a team
• Excellent communication skills
• Valid Driver’s License with own vehicle