To execute all event acquisition activities of Hyatt Regency Addis Ababa. To develop, implement, maximize, monitor and evaluate objectives, strategies and activities of the Events Department, so as to secure new and repeat business for the hotel, thereby achieving and exceeding forecasted revenue figures.

To measure, interpret, prioritize and evaluate the effectiveness of acquisition activities and to re-evaluate programs on an ongoing basis so as to achieve/exceed the objectives as outlined in the Annual Marketing and Business Plan.

To assist the DIRECTOR OF SALES & MARKETING in maintaining accurate forecasting procedures to enable Operating Departments to adjust their operation and cost structure.

To ensure that the banquet space inventories are reviewed on a daily basis and all team members receive regular updates on low occupancy and low valley periods on a weekly basis in conjunction with the Departmental Head.

To study and analyze the reports compiled by the Revenue Manager and discuss opportunities and threats with the DIRECTOR OF SALES & MARKETING.

To ensure that utilization of various technology and software e.g. Envision is maximized and that clean data is maintained at all times.

To ensure update on market trends and information is always updated and ensure networking is done on regular basis to promote the hotel and check competition.

To entertain and ensure that the Events Team entertains potential and current customers based on business priorities.

To ensure a high level of exposure for the hotel through direct sales solicitation, telephone contact and written communication.

To maintain a strong updated database of local group, repeat events, catering and conference leads with multiple trace dates for when these events are planned, discussed and to ensure an efficient and targeted acquisition program is maintained.

To review Event files, to ensure correct booking procedures, including group room and meeting program history, catering set up and themes, contractual agreements, etc.

To ensure that all credit and collection procedures that have been established by the hotel are implemented following the established Credit Policies & Procedures.

To ensure that all Rooms & Events sales contracts follow the established hotel policies and procedures and are based on sound commercial judgment.  To ensure that an accurate database is maintained for all term contracts and that this database is integrated with the database on Accounting & Finance and updated weekly.

To meet up with all conference buyers, event organizers and wedding couples, contacts for social and corporate functions at least once during their visits to thank them for their business.

To ensure that all marketing events such as conventions, conferences, meetings, concerts, bridal fairs, corporate fairs are well organized, original, exciting and produce a return on investment.