Job Summary

• The Area Sales Manager ASM is responsible for managing sales operations, expanding product penetration, and building strong customer relationships within the assigned area.
• This role supports the Territory Sales Manager in executing sales strategies, supervising sales representatives, and ensuring the company’s soap and household products are well represented in the market.
• The position requires someone with strong knowledge of the soap manufacturing or FMCG market, excellent leadership abilities, and a proven capacity to meet and exceed sales targets.

Key Responsibilities & Accountability

• Sales Execution: Drive sales within the assigned area to meet volume, revenue, and market share objectives.
• Team Management: Supervise, guide, and motivate Sales Representatives to achieve performance targets and KPIs.
• Customer Relationship Management: Maintain and strengthen relationships with key trade customers and retail partners.
• Market Monitoring: Track competitor activities and market trends to provide actionable insights.
• Promotional Activities: Ensure successful execution of trade promotions and marketing initiatives.
• Reporting: Maintain accurate sales records and submit timely performance reports.

Requirements & Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or related fields
• Minimum of 4 years’ experience in sales, preferably in soap manufacturing or FMCG industries.
• Demonstrated ability to manage sales teams and achieve targets.
• Strong communication, interpersonal, and organizational skills.
• Proficiency in Microsoft Office Suite.
• Willingness to travel within the assigned area in Lagos.

Competencies:

• Team Leadership – Effectively manages and motivates field sales teams.
• Execution Excellence – Delivers results with speed and accuracy.
• Customer Focus – Builds strong relationships and delivers on customer needs.
• Market Awareness – Understands local market dynamics and consumer buying behaviour.
• Problem-Solving – Quickly addresses challenges and finds practical solutions.
• Analytical Thinking – Leverages market data to inform and optimize sales strategies

Skills:

• Area sales planning and execution.
• Retail and distributor relationship management.
• Negotiation and closing skills.
• Trade marketing execution and merchandising.
• Sales performance tracking and reporting.